The great celebrity con

There seems to be a mindset that some of those who experience worldwide fame have; the “everything I do will be fabulous and everyone will love it” mindset. Whether it’s fragrances, books, charities or music, these people believe that if they put their (famous) name to it, it will be an instant hit – and it often is.

However, when you look beyond the name, what you are often left with is a sub-standard product that has been given a ringing endorsement by a famous link. You can all think of a time when you’ve purchased something because of its link with a certain celebrity, and been very disappointed by the poor quality. Celebrity fragrances are often weak scents that don’t last, and you could have so easily spent a little bit more and ended up with a much nicer, long-lasting scent whose only crime was that it didn’t have a celebrity endorsement or name.

No amount of celebrity endorsement could sell us one of these

This brings me nicely on to music (bet you thought you were in the wrong place for a minute there). So often when a band achieves a level of fame, egos become so big that people start to think they can put their name to anything, however bad or mediocre, and because of its tenuous link with a band, the fans will love it. This may have been true a few years ago, but in an age where value is key, people expect more than a rushed recording or an attempt at a music career away from a band. Roger Waters (Pink Floyd), Johnny Borrell (Razorlight) and Paul Banks (Interpol, under the pseudonym of Julian Plenti) are all on a long list of musician-gone-solo records that didn’t sell. At the end of the day, it is quality that counts and if you think you’re going to sell a record based on your band’s name, that’s a dangerous game plan.

There are some success stories, however none really ever match the success they had as part of a band. It’s great if it’s a side project that someone has put their heart and soul into, but if they are expecting to be successful by default, it can often backfire. So, before you think of buying in to something because of its connection to a famous name, think about whether you are buying in to a genuinely quality product or a product that’s relying on its famous connection to sell it.

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